Manager, Marketing Automation

Toronto, Canada

Full-Time

Remote/Flexible Work

Let’s reimagine access to Canadian education, together.

Boreal Education is an EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid and online education programs. Lifelong learning is becoming increasingly necessary for professionals to match the pace of automation and digitization in the workplace. Universities and Colleges must adapt to this changing profile of learners by focusing on flexible, employer-driven and digital-first programming.

To achieve this mission, we’re looking for a Manager of Marketing Automation to join the Boreal team. This person will lead all of our data-driven decision making and pioneer our automation efforts across all of our campaigns. This will directly impact our ability to help our students and fuel our growth in 2024 and beyond.

We’re leading the Canadian post-secondary sector to create and market online programs that put the learner at the centre and transform communities along the way. This role helps us accomplish that collective mission.

THE OPPORTUNITY

We are seeking an experienced Marketing Automation expert to join our growing team. As the Manager of Marketing Automation, you will play a crucial role in developing and executing effective marketing automation strategies to drive student enrolment and engagement. You will leverage your expertise in marketing technology and analytics to enhance our digital marketing efforts and improve overall marketing effectiveness.

You will make an impact by:

Developing and implementing marketing automation strategies and communications to engage students at optimal points along their learning journey through the most effective channels, segments, design and messaging.
Creating, managing, and optimizing automated marketing campaigns across multiple channels, including dynamic email and text campaigns.
Owning the marketing automation platform (Salesforce Marketing Cloud) to segment and target audiences, personalize content, and enhance lead nurturing.
Ensuring marketing automation processes and workflows are streamlined and adhere to our privacy policies.
Collaborating with internal stakeholders and external partners to ensure alignment on messaging, design and outcomes.

We are looking for someone who has:

Demonstrated experience in marketing automation, preferably in the higher education industry.
Proficiency in Salesforce Marketing Cloud (formerly Pardot) and experience with audience segmentation and targeting.
Strong analytical skills with the ability to interpret marketing performance data and make data-driven decisions.
Familiarity with HTML and CSS for e-mail and campaign design.
Legal authorization to work in Canada.

ADDITIONAL INFORMATION

Flexible Work

We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in the GTA for social events and three times per year for team-wide offsites. We believe this flexible approach gives team members the best of both worlds: time to focus on your role while also ensuring in-person collaboration and community building.

Benefits

At Boreal, we are committed to providing you with what you need to succeed in your role. All employees receive:

Competitive salary and bonus
Tuition reimbursement and partner education program
Employer-paid benefits package
Comprehensive training and onboarding with future learning and growth opportunities
Paid mental health days

Application Support

We offer inclusive support throughout the recruitment process. If you have accessibility requirements that need to be considered during the recruitment process, please let us know. You are also welcome to share your pronouns with us at any point throughout the process.

As a start-up, we are always looking for passionate, curious and growth-minded team members who bring diverse perspectives and experiences to accomplish our shared mission. Even if you don’t meet all the qualifications, we would suggest you still apply.