Growth Marketing Specialist

Toronto, Canada

Full-Time

Remote/Flexible Work

Let’s reimagine access to Canadian education, together.

Boreal Education is an EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid and online education programs. Lifelong learning is becoming increasingly necessary for professionals to match the pace of automation and digitization in the workplace. Universities and Colleges must adapt to this changing profile of learners by focusing on flexible, employer-driven and digital-first programming.

To achieve this mission, we’re looking for a Salesforce Marketing Cloud expert to join the Boreal team. We’re leading the Canadian post-secondary sector to create and market online programs that put the learner at the centre and transform communities along the way. This role helps us accomplish that collective mission.

THE OPPORTUNITY

Boreal is hiring a Growth Marketing Specialist to help connect adult learners with the programs that are right for them. You will work within our Salesforce and Salesforce Marketing Cloud ecosystem to design, build, and optimize the nurture and re-engagement infrastructure that moves prospective learners from first inquiry to enrolment. You will own:

Email Strategy and Automation Execution

Design, build, and optimize multi-channel automation campaigns in Salesforce Marketing Cloud across email and SMS, including full journey architecture and logic
Develop and implement advanced segmentation and personalization strategies using data extensions, audience filters, SQL queries, and AMPscript to deliver dynamic, relevant content
Build and maintain modular, responsive campaign templates using HTML, CSS, and AMPscript that incorporate partner brand standards and perform across devices
Own email nurture strategy across the full lead lifecycle
Establish and enforce platform governance, naming conventions, and asset organization practices that keep our systems clean and scalable
Lead QA, troubleshooting, and resolution of campaign issues including template rendering, dynamic content accuracy, subscriber lookup, and automation failures

CRM and Pipeline Support

Manage day-to-day lead data, pipeline monitoring, and segmentation within Salesforce
Proactively identify and resolve data discrepancies, hygiene issues, and segmentation gaps
Configure and troubleshoot automation as needed to support campaign execution

SEO and Blog Content

Optimize program landing pages and blog content for organic search
Conduct content audits and monitor organic performance trends to identify gaps and surface insights that inform broader marketing strategy

Performance Monitoring and Optimization

Monitor live automations for performance
Design and implement A/B and multivariate tests across email and lead re-engagement campaigns
Build and maintain performance dashboards

Privacy, Compliance and Data Stewardship

Ensure campaign compliance with Canadian anti-spam and privacy laws
Manage consent records, including audit-ready documentation of collection, preferences, and unsubscribe handling
Apply privacy-by-design principles to every new automation and campaign: data minimization, purpose limitation, and appropriate retention

Critical Qualifications

2+ years of hands-on experience in marketing automation with demonstrated expertise in Salesforce CRM and Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Content Builder, and Data Extensions
Salesforce Marketing Cloud certification (Email Specialist, Administrator, or equivalent) or demonstrable equivalent hands-on experience
Proficient in HTML, CSS, and AMPscript for advanced template development, dynamic content, personalization, and troubleshooting
Ability to write and interpret SQL queries for advanced segmentation, data extraction, and troubleshooting within SFMC
Proven ability to set and execute email nurture strategy
Demonstrated experience managing lead lifecycle strategy within Salesforce
Strong written communication skills, with the ability to draft clear, engaging campaign copy, subject lines, and nurture content that connects with adult learners at different stages of their decision
Solid understanding of Canadian privacy and anti-spam regulations
Demonstrated AI literacy: actively using AI tools in marketing workflows and curious about where the technology is headed

Strong Assets

Experience in higher education, EdTech, or online learning marketing
Experience with API integrations for data exchange and campaign triggers
Working SEO knowledge: on-page optimization, content auditing, and keyword fundamentals
Familiarity with Privacy Impact Assessments in a regulated or compliance-driven environment

ADDITIONAL INFORMATION

Flexible Work

We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in the GTA for social events and three times per year for team-wide offsites. We believe this flexible approach gives team members the best of both worlds: time to focus on your role while also ensuring in-person collaboration and community building.

Benefits

At Boreal, we are committed to providing you with what you need to succeed in your role. All employees receive:

Competitive salary and bonus
Tuition reimbursement and partner education program
Employer-paid benefits package
Comprehensive training and onboarding with future learning and growth opportunities
Paid mental health days

Application Support

We offer inclusive support throughout the recruitment process. If you have accessibility requirements that need to be considered during the recruitment process, please let us know. You are also welcome to share your pronouns with us at any point throughout the process.

As a start-up, we are always looking for passionate, curious and growth-minded team members who bring diverse perspectives and experiences to accomplish our shared mission. Even if you don’t meet all the qualifications, we would suggest you still apply.